Importance of Long Tail keywords

How most of the keyword research goes in the industry? Will probably analyze the given website theme and keyword tools will be taken into consideration, extract count and competitions and finally go with a keyword with a good search volume (count). To some extend we may also look into Google trends, Google insight search and competitors optimization strategies as well. But how long does this going to help? If you want to target keywords that convert very easily it’s always advisable to go with long tail keywords.

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