Google Caches the Cached Pages – Another Google Failure!
Few days before there were reports from webmasterworld and SERoundtable that Google started using webcache.googleusercontent.com instead of IP address for the website/ webpage cached URLs. When I read the news I tried but could not replicate the same in my browser (webcache.googleusercontent.com). But few days ago, I too spotted webcache.googleusercontent.com being used instead of the IP address along with a strange part included.
When I explored further I found that Google also indexed and cached the pages inside webcache.googleusercontent.com. http://bit.ly/aog21g This link would give you better picture on whats being discussed. The below screenshot will give you more idea,
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India Search Summit 2010
It has been a year since the completion of SearchCamp 2009 and the much awaited news has finally come. Kiruba – CEO of Business Blogging and CoFounder of “The Knowledge Foundation” has tweeted that planning has begun for ‘India Search Summit’, one of the biggest events on SEO.
Google Ad Sitelinks: Get that extra visibility
Google is always looking for ways to improve the user experience, and in the realm of paid search, they are consistently adding new features and options. For 2010, there are already several things being implemented including product extensions, comparison ads, and a newer feature called Ad Sitelinks. These sitelinks could prove to be a very helpful update that gives users more targeted options, and gives advertisers better results.
Reputation Management – Prevention is Better Than Cure
Reputation management is one of the areas that is getting pretty hot in the online community management space. As the competition is getting higher there are chances that you / your company would fall in the danger of negative reputation. Even Whitehouse website has fallen in this trick so called “Miserable Failure”. We must have spends years together to create the positive and the good reputation / online visibility and with single bad review everything will go in vain.
Negative reputation will never stand within search engine result pages. This continues with blogs, forums, social media, videos (You Tube) etc. We need to keep monitoring to avoid situation running out of hand. We can monitor company / product / key persons (Individuals) with tools like Google Alert, Yahoo Alert, RSS Subscription for search results in Technorati, Google News, Yahoo News etc.
If you suppose to find any negative mention for your company / product / yourself, here are a few basic steps to deal with it:
- Research the situation – is there any attribute or merit?
- If not, provide the original facts and ask for explanations
- If yes, then offer to discuss with open mind
- Be ready to respond with your own blog / forum
- Be honest and be ready to listen to the comments
When I think about all these, I just remember one idioms, “Prevention is Better than Cure”. Implementing a proactive monitoring campaign always helps rather than answering or researching the situation. Have you ever encountered such brand / reputation problem? I will be eager to listen what tactics you have implemented to come out of that. Do share!
