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Reputation Management – Prevention is Better Than Cure
Reputation management is one of the areas that is getting pretty hot in the online community management space. As the competition is getting higher there are chances that you / your company would fall in the danger of negative reputation. Even Whitehouse website has fallen in this trick so called “Miserable Failure”. We must have spends years together to create the positive and the good reputation / online visibility and with single bad review everything will go in vain.
Negative reputation will never stand within search engine result pages. This continues with blogs, forums, social media, videos (You Tube) etc. We need to keep monitoring to avoid situation running out of hand. We can monitor company / product / key persons (Individuals) with tools like Google Alert, Yahoo Alert, RSS Subscription for search results in Technorati, Google News, Yahoo News etc.
If you suppose to find any negative mention for your company / product / yourself, here are a few basic steps to deal with it:
- Research the situation – is there any attribute or merit?
- If not, provide the original facts and ask for explanations
- If yes, then offer to discuss with open mind
- Be ready to respond with your own blog / forum
- Be honest and be ready to listen to the comments
When I think about all these, I just remember one idioms, “Prevention is Better than Cure”. Implementing a proactive monitoring campaign always helps rather than answering or researching the situation. Have you ever encountered such brand / reputation problem? I will be eager to listen what tactics you have implemented to come out of that. Do share!
Popularity: 7% [?]
ThatsSEO’s First Anniversary
Today, November 28, 2009 ThatsSEO has successfully stepped into its second year. We would like to take this opportunity to thank all our readers for stopping by our site. It was a good first year where we had wonderful posts and have received excellent feedback. We would like to thank all our blog commenters which has actually motivated us to come up with more post.
Popularity: 9% [?]
7 Secrets to Make Your SEO Clients Happy
Success of every business comes from the satisfaction of the customer. As we all involve ourself in SE Optimization / Marketing process it’s vital to get satisfaction from the clients. By setting the proper propositions right from the start in the project you can easily create and manage a successful SEO project. This even applies for the people those who run in-house SEO campaigns, through which you can make your Boss / CEO happy with the SEO campaign results. Lets discuss few things which can be done with due plan and implementation which makes the clients happy!
Popularity: 19% [?]
3 Simple Website Usability Tips for Thee
Usability is the major part in website and if you are involved with search engine optimization or marketing your own product / service, you need to set things straight. User behavior keeps changing and its our part to keep the pace going and move beside. So called SEO specialist / SEO Expert should not only concern about how search engine spiders interact with the website but also the user behavior within the website which matters more for conversion.
Popularity: 6% [?]
