Danny Sullivan, one of the great SEO’s out there and the admin of Sphinn – the forum, discussion and networking site for Search Engine Marketing professionals announced today that the voting system in Sphinn will be turned off in a week or so. The announcement is getting both positive and negative reactions from SEOs around. But the majority of the reaction is negative as expected.
Read the rest of this entry
Reputation management is one of the areas that is getting pretty hot in the online community management space. As the competition is getting higher there are chances that you / your company would fall in the danger of negative reputation. Even Whitehouse website has fallen in this trick so called “Miserable Failure”. We must have spends years together to create the positive and the good reputation / online visibility and with single bad review everything will go in vain.
Negative reputation will never stand within search engine result pages. This continues with blogs, forums, social media, videos (You Tube) etc. We need to keep monitoring to avoid situation running out of hand. We can monitor company / product / key persons (Individuals) with tools like Google Alert, Yahoo Alert, RSS Subscription for search results in Technorati, Google News, Yahoo News etc.
If you suppose to find any negative mention for your company / product / yourself, here are a few basic steps to deal with it:
- Research the situation – is there any attribute or merit?
- If not, provide the original facts and ask for explanations
- If yes, then offer to discuss with open mind
- Be ready to respond with your own blog / forum
- Be honest and be ready to listen to the comments
When I think about all these, I just remember one idioms, “Prevention is Better than Cure”. Implementing a proactive monitoring campaign always helps rather than answering or researching the situation. Have you ever encountered such brand / reputation problem? I will be eager to listen what tactics you have implemented to come out of that. Do share!
Today, November 28, 2009 ThatsSEO has successfully stepped into its second year. We would like to take this opportunity to thank all our readers for stopping by our site. It was a good first year where we had wonderful posts and have received excellent feedback. We would like to thank all our blog commenters which has actually motivated us to come up with more post.
Success of every business comes from the satisfaction of the customer. As we all involve ourself in SE Optimization / Marketing process it’s vital to get satisfaction from the clients. By setting the proper propositions right from the start in the project you can easily create and manage a successful SEO project. This even applies for the people those who run in-house SEO campaigns, through which you can make your Boss / CEO happy with the SEO campaign results. Lets discuss few things which can be done with due plan and implementation which makes the clients happy!