Google introduced expandable ads in the year 2009, a new type of ads that appear in your page. These are rich media ads which expands from its original size following user action like Hover. The ads feature YouTube videos like a movie trailer, interactive ads or items for sale etc.
Publishers earn based on whether the expandable ads on the site are priced on a cost-per-click (CPC) or cost-per-impression (CPM) basis. Keep in mind that you’ll generate earnings from CPC expandable ads when a user visits the advertiser’s landing page, and not when a user simply clicks to expand the ad.
Wishing you a Happy and Prosperous New Year 2013!
Ever noticed your robots.txt file appears in search results? Well, not until I found robots.txt for a search query. This followed with multiple queries in Google search results to find if it is a common scenario for all website. Fortunately, only few results listed robots.txt but not all. Here is a screenshot,
Google search has useful URL parameters to find/restrict results based on location. Adding the parameters to end of the URL string might help you get more specific search results.
Ann Smarty posted Google Search URL Parameters – Query String Anatomy however in this post I have only explained the localization URL parameters.
Few days before there were reports from webmasterworld and SERoundtable that Google started using webcache.googleusercontent.com instead of IP address for the website/ webpage cached URLs. When I read the news I tried but could not replicate the same in my browser (webcache.googleusercontent.com). But few days ago, I too spotted webcache.googleusercontent.com being used instead of the IP address along with a strange part included.
When I explored further I found that Google also indexed and cached the pages inside webcache.googleusercontent.com. http://bit.ly/aog21g This link would give you better picture on whats being discussed. The below screenshot will give you more idea,
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