With the launch of Facebook Graph Search, we have started our analysis to find ways or factors that influence results in the page. Even though, the product hasn’t been launched completely, Facebook has given key insights for marketers on possible factors that might influence the results.
Before we review the factors, let us understand how Graph Search works,
People can search for restaurants or hotels near them, hotels in places they want to travel to, photos posted by Pages they like, or games that their friends like to play. The search returns suggestions including people, pages, groups etc. In some cases, the search can trigger web search results powered by Bing which does include Bing ads. Adding to this, pages and apps can still use sponsored results too.