Author Archive
Reputation Management – Prevention is Better Than Cure
Reputation management is one of the areas that is getting pretty hot in the online community management space. As the competition is getting higher there are chances that you / your company would fall in the danger of negative reputation. Even Whitehouse website has fallen in this trick so called “Miserable Failure”. We must have spends years together to create the positive and the good reputation / online visibility and with single bad review everything will go in vain.
Negative reputation will never stand within search engine result pages. This continues with blogs, forums, social media, videos (You Tube) etc. We need to keep monitoring to avoid situation running out of hand. We can monitor company / product / key persons (Individuals) with tools like Google Alert, Yahoo Alert, RSS Subscription for search results in Technorati, Google News, Yahoo News etc.
If you suppose to find any negative mention for your company / product / yourself, here are a few basic steps to deal with it:
- Research the situation – is there any attribute or merit?
- If not, provide the original facts and ask for explanations
- If yes, then offer to discuss with open mind
- Be ready to respond with your own blog / forum
- Be honest and be ready to listen to the comments
When I think about all these, I just remember one idioms, “Prevention is Better than Cure”. Implementing a proactive monitoring campaign always helps rather than answering or researching the situation. Have you ever encountered such brand / reputation problem? I will be eager to listen what tactics you have implemented to come out of that. Do share!
Popularity: 7% [?]
SEO Resolution for the Year 2010
New Year Resolution is the traditional one and which does not go well with me. To speak frankly, I think about having a great and energizing New Year resolution every year but when the clock ticks, I don’t think I take the decision move with me. This is purely personal when comes to business /career everyone wants to be in better shape compared with last year.
I take this space to widespread my SEO Resolutions for the Year 2010. Read the rest of this entry
Popularity: 10% [?]
Twitter Started Testing Business Account (Contributors) Features
Its been a talk since a year that twitter is going to release a paid account for the profile that is owned by businesses. And for a first time twitter announced that they have started testing features for this business profile model. They call this feature as contributor.
What does this Mean?
This gives options to enable multiple users to manage a single business account and thus while any one of the authenticated person tweeted for the business profile his / her profile name will be appended with his tweet. They have started rolling out this contributor features with their own @twitter profile.
Popularity: 9% [?]
7 Secrets to Make Your SEO Clients Happy
Success of every business comes from the satisfaction of the customer. As we all involve ourself in SE Optimization / Marketing process it’s vital to get satisfaction from the clients. By setting the proper propositions right from the start in the project you can easily create and manage a successful SEO project. This even applies for the people those who run in-house SEO campaigns, through which you can make your Boss / CEO happy with the SEO campaign results. Lets discuss few things which can be done with due plan and implementation which makes the clients happy!
Popularity: 19% [?]
