Author Archive

Sphinn Voting System Shut! – Does it Make Sense?

Danny Sullivan, one of the great SEO’s out there and the admin of Sphinn – the forum, discussion and networking site for Search Engine Marketing professionals announced today that the voting system in Sphinn will be turned off in a week or so. The announcement is getting both positive and negative reactions from SEOs around. But the majority of the reaction is negative as expected.
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Google Caches the Cached Pages – Another Google Failure!

Few days before there were reports from webmasterworld and SERoundtable that Google started using webcache.googleusercontent.com instead of IP address for the website/ webpage cached URLs. When I read the news I tried but could not replicate the same in my browser (webcache.googleusercontent.com). But few days ago, I too spotted webcache.googleusercontent.com being used instead of the IP address along with a strange part included.

When I explored further I found that Google also indexed and cached the pages inside webcache.googleusercontent.com. http://bit.ly/aog21g This link would give you better picture on whats being discussed. The below screenshot will give you more idea,
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Reputation Management – Prevention is Better Than Cure

Reputation management is one of the areas that is getting pretty hot in the online community management space. As the competition is getting higher there are chances that you / your company would fall in the danger of negative reputation. Even Whitehouse website has fallen in this trick so called “Miserable Failure”. We must have spends years together to create the positive and the good reputation / online visibility and with single bad review everything will go in vain.

Negative reputation will never stand within search engine result pages. This continues with blogs, forums, social media, videos (You Tube) etc. We need to keep monitoring to avoid situation running out of hand. We can monitor company / product / key persons (Individuals) with tools like Google Alert, Yahoo Alert, RSS Subscription for search results in Technorati, Google News, Yahoo News etc.

If you suppose to find any negative mention for your company / product / yourself, here are a few basic steps to deal with it:

• Research the situation – is there any attribute or merit?
• If not, provide the original facts and ask for explanations
• If yes, then offer to discuss with open mind
• Be ready to respond with your own blog / forum
• Be honest and be ready to listen to the comments

When I think about all these, I just remember one idioms, “Prevention is Better than Cure”. Implementing a proactive monitoring campaign always helps rather than answering or researching the situation. Have you ever encountered such brand / reputation problem? I will be eager to listen what tactics you have implemented to come out of that. Do share!

SEO Resolution for the Year 2010

New Year Resolution is the traditional one and which does not go well with me. To speak frankly, I think about having a great and energizing New Year resolution every year but when the clock ticks, I don’t think I take the decision move with me. This is purely personal when comes to business /career everyone wants to be in better shape compared with last year.

I take this space to widespread my SEO Resolutions for the Year 2010. Read the rest of this entry