SEO Resolution for the Year 2010

New Year Resolution is the traditional one and which does not go well with me. To speak frankly, I think about having a great and energizing New Year resolution every year but when the clock ticks, I don’t think I take the decision move with me. This is purely personal when comes to business /career everyone wants to be in better shape compared with last year.

I take this space to widespread my SEO Resolutions for the Year 2010.

Forget About Old Snake Oil: Don’t go with keyword stuffing in meta tags, alt attributes, keywords in comment tags etc. Search engine algorithms are smarter enough to neglect all these old methods which will not impact in any positive SEO effects.

Having a Defined Keyword Strategy : Not having a defined keyword strategy will not help the website further in getting found in SERP. I’ve seen hundreds of websites with that keywords META filled with the most incredible and unrelated words and phrases, most times on the homepage. The development of a keyword strategy is done in strong relationship with your website structure. Just like your website homepage is a gateway to more detailed content topics, so should be its keywords and the keywords of its sub pages etc.

The keyword strategy should be defined from the home page which is your home page from there on it should be dealt to its inner pages as its shown in the below diagram,

Don’t Rest SEO Process: needs more analysis and research. You cannot achieve the results over night with few tricks or black hat techniques. Don’t make the mistake of resting at peace once you’ve finished optimizing a page or website. Check the results from time to time; adjust your keyword strategy if necessary. You don’t have to do this only because search engines change their algorithms frequently. You have to do it also because you’re definitely not the only one targeting those keywords, above all you aim to out rank your competitor.

Track as Much as I / We Can: Having measurable data in hand could do wonders. Track website visitors and analyze their behaviors, entrance page, exit page etc and optimize the website / page based on the stats.

Make Use of Available Channels : Social Media is the real boon in the present situation and I wish to make use of this to keep connect with the industry peers and this helps me get the real happening in the SEO industry. SEO Industry is the most happening and each week / each day we could hear a change / update in search engine algorithm or new SEO process people would love to try. This can only be reached me / us through social media on time.

Be Intellectual : SEO can not be done by just reading a PDF manual or attending a session from a industry peer. You need to be more intellectual and creative enough to think out of the box first to understand the business objective and optimize the website to meet his / her business goals. We need to target geo-localized results, business oriented results, product oriented results or even to out rank the competitor and withstand the reputation of the business owner in the given industry.

First and far-most, think about the mistakes you have committed in your past year SEO campaign and try to mop-up and implement this year “SEO Resolution”.

I wish every one a Very Happy and Prosperous New Year 2010 from ThatsSEO.