Poor Landing Page Score leads Suspension in Google Adwords Account

Posted by 3 October, 2009

There are threads in Google adwords help and many other forums stating that the advertisers account are being suspended following the poor landing page score. I have been hearing continuous complaints from Google AdWords advertisers for the past few days or so, in regards to Google both banning and warning of banning advertisers for having “poor quality landing pages.” The part of the email says as,

Your Google AdWords account has been suspended due to multiple submissions of poor quality landing pages. We are unable to revoke your account suspension, and we will not accept advertisements from you in the future.

When one of my colleague recently said all her keywords are turning to be low quality score in the account dashboard, we never thought this would be the final outcome from the same. But I am yet to confirm with my colleague if she received any such mail from Google Adwords. Many advertisers thought that its a SCAM or a bug from Google. But yesterday a Google employee came up with a explanation for this.

The suspensions and final warnings that are referenced in this thread are due to account level actions taken against advertisers who’ve submitted multiple sites that violate our landing page quality guidelines. This is an existing policy to discourage repeat offenders by taking account level action. These final warnings and suspensions were only applied to sites with multiple violations which were manually reviewed to ensure that our policies were being applied correctly.

Certain kinds of websites (ref1) are not allowed per our policies because the user experience is of low quality or we consistently receive negative feedback from our users about these kinds of pages. These sites include:

* Data collection sites that offer the false promise of free items, etc., in order to collect private information.
* Arbitrage sites that are designed for the purpose of showing ads
* Affiliates who provide limited value by being a bridge page with the intent of solely driving traffic to another site or who are framing an affiliate site
* Malware sites that knowingly or unknowingly install software on a visitor’s computer

You can find more information on this topic in the AdWords help center, under Landing Page Quality (ref2)

Landing page checks happen continuously, even after an ad has been approved, through both manual and automated methods. You can evaluate whether or not your site is in line with our landing page quality guidelines (ref3) If not, you can make the appropriate changes to your site or delete all ads that point to the low quality sites. Paused ads will still accrue violations against them.

We apply the same standards to all the sites that we check so violations are evaluated regardless of spend, keywords bids or history of the account.

Also note, some accounts have both allowed sites and not allowed sites. For these accounts, if you received a warning please remove the low quality sites from your account by deleting the ads pointing to these sites.

We constantly try to improve the quality of the ad experience which we believe helps both the consumer and advertiser when users can trust the quality of the site they reach when they click on an ad.


Referenced pages as noted above:

1) Are there any types of websites that merit low landing page quality scores?
http://adwords.google.com/support/aw/bin/answer.py?answer=66238 (NOTE: this was also posted earlier in the the thread)

2) Landing Page Quality


3) Landing Page and Site Quality Guidelines


Unfortunately none of the advertisers will be happy with the answer from Google! And to the core point, I have to check with my colleague in tact as she was running a campaign for an affiliate product.

Quality Score Mystery:

The AdWords quality score is an ongoing mystery to both inexperienced advertisers as well as pay per click ‘experts’. Although more and more of the 100′s of factors are being brought to the forefront (refer the image before), the final verdict cannot be given on the quality score as the “Various Factor” does speak to the fullest. I feel as we cannot list the factors PageRank is calculated, we cannot document all factors upon which the quality score for a keyword is calculated in Google Adwords.

All the stories look strange not only to me but also to all advertisers. Does Google try to showcase their monopoly in paid search following the organic search? On the other hand I sense that Bing will slowly catch up in the paid network market share following all the developments.

Categories : Google Tags : ,

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October 4, 2009

Yes indeed We too received few warning messages for the accounts we manage for our clients! Juz wondering what to do now! But we can assure that all the products are genuine and not of any SPAM / JUNK!

Posted by PPC Guru
October 28, 2009

Valuable thoughts and advices. I read your topic with great interest.

Posted by Brown
October 31, 2009

Hi! Great post, thanks. It gives really good insight how landing pages should be designed to fulfill their purpose.These guidelines will help a lot to make more effective sites. I found it interesting and valuable. Thanks for the informative ideas. I'll look forward to reading your future articles…

Posted by Selva
November 5, 2009

We've also received a number of warnings although we've been advertising our merchant partners for years. We've tried to contact someone at Google but it seems that they have fired their entire customer service department and hired robots. We've actually convinced our merchant partners to move from Google to other search engines and it has worked successfully thus far. Hopefully, we won't have to deal with this with our search engines.

Posted by Sayo
February 15, 2010

Adwords is a really great tool for promoting your website, forum or affiliate link. the ppc cost of adwords is even cheaper than Friendster or Facebook. before, i used to advertise on facebook but the ROI is so low. Adwords gives me a much better ROI compared to Facebook ads.

Posted by Cameron Kane
July 25, 2010

Adwords account suspension has become a very common phenomena. It seems google is digging its grave by shunting out the advertisers. It is time for all of us to look out at alternatives to google.

Posted by MukeshKumar
July 30, 2010

well its all on your campaign which should be best of either either content wise or add wise. First impression is last impression unless you have unique ads then others really its tough to get good conversion. Well still we can follow maxim guidelines to get good ROI.

Posted by jennifer duncan
June 10, 2011

I totally agree with you Mukesh. This Goliath can be Davidized.

Posted by truthaboutcomputers
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