Website Audit: SEO Measurable Parameters – Part 1

Converting a lead is never an easy job with no 100% guaranteed results and even if you guarantee people will come up with a link saying that “No one can guarantee results” how come you? But still the industry is getting more and more clients with great potential. If you are thinking of an industry that would best match with above phrases, yes you are right it is SEO industry.

I have decided to write a series of post explaining what are the measurable parameters in a SEO process that a client can review to better understand whether the process is going in the right direction or not. This post would feature various reports that a client can expect/request from an optimizer to better monitor the performance.

The first process that most of the SEOs would do is carry out a simple audit in the website to understand its indexing status, link popularity, traffic stats, rank etc. We have already discussed much about this in the Pre SEO Site Analysis Template post.

Once the above process is completed an in-depth analysis will be carried out in the website. As a result of this a list of suggestions will be provided to make the website search engine friendly. Some of the classifications through which suggestions will be provided include,

Website Design: An effective SEO audit would start with analyzing the website design to find whether the design is search engine friendly i e: all the links, content, images etc are search engine crawlable.

URL Structure: Followed by the design audit will be the development audit which would initiate from the URL structure of the website. The process starts from identifying the canonicalization in the website. Then this would lead to the URL structure analysis to find whether the website URL s are search engine friendly if else suggestions will be provided to best optimize the URL structure targeting the keywords.

Niche Specific: The advanced audit process includes analyzing the products displayed in an ecommerce website. This includes competitive analysis in pricing, products, coupons and more. This tends to vary based on the website niche and target. A detailed product audit includes the analysis on the navigation path, images, content, pricing, reviews etc. In case of a travel website this would vary to analysis over a booking process etc. These suggestions are vital which play a major role in the website conversion.

The above details are some of the examples how an SEO based website audit will be carried out. This is mainly focused to ensure,

• Search Engine Friendliness

• Conversion Rate Improvement

Implementing these suggestions is important for a successful SEO campaign. The next part will discuss about the on-page measurable factors.

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