3 Simple Website Usability Tips for Thee

Usability is the major part in website and if you are involved with search engine optimization or marketing your own product / service, you need to set things straight. User behavior keeps changing and its our part to keep the pace going and move beside. So called SEO specialist / SEO Expert should not only concern about how search engine spiders interact with the website but also the user behavior within the website which matters more for conversion.

We assign certain things for the users to accompalish in the website. To complete that, the users should feel very comfortable and native inside the website rather than thinking more curiously where I should navigate or where I should click. Making your website more suitable for the users is not a very big task when things are followed and stardards are met.

Let me share with you what I consider to be the top as well as simple usability tips which helps you gain maximum visibility and usability.

Listen to Feedback

Listen to users feedback and dont neglect even a single point though it looks tiny, Which can make a big difference. You can ask any one who is not used with your website to browse with. By observing his / her navigation in the website we can find many vital clues where rework will be needed instantaneously. Look for places / pages where he / she feels difficult.

Use Tools Wisely

There are plenty of tools available in internet to access users feedback. Kampyle is one such tool. These type of forms comes in both free and paid service. Evaluate users feedback through this form and make necessary changes. CrazyEgg is another tool which helps you visualize visitors behavior in your website. Don’t forget about Google analytics through which you can find what are the top exit pages in the website. Analyze whether you have optimized for a wrong keyword or any usability loop hole exists. Find and replace them.

Don’t Follow Usual Ethics

Don’t obsess yourself with oldage design and best practise. Design your website by analyzing your target audience rather than just search engine bots. Say for example, if you have an e-commerce website having a call to action link in big coloured button would be the best idea rather than having it in plain text links. As per search engine guidelines text links are always preferred over image links. Call to action is an important action when comes to conversion and coloured image / button will do better over plain text link just saying click here to register / buy here.

When these simple techniques applied, the website can be made as more user friendly thus helping you attract more visitors and more importantly retaining them. Good usability is critical to your site success. A website that makes visitors more comfortable to visit again and recommend the site to their friends wins the usability race.