The moment I completed my registration and was on my way to the conference hall, I was welcomed by a Googler Ms. Jayashree whom I have immediately recognized meeting her in the SearchCamp 2007. We had pretty long conversation on our previous meet and she was quick to recognize me in the event
Welcome Note: The event kicked off with a welcome note by Vivaik Bharadwaaj – The Manager Search Quality evaluation team for India and Korea. It was good see his presentation about the current trends in India and explaining why the event was organized. The presentation featured about the percentage of the internet users in India and the increase in Mobile Internet usage.
Webmaster Central Best Practices: The next session was the one that everyone of us was waiting for. It was from Adam Lasnik – Search Evangelist. The presentation feature more about the webmaster central best practices where all features of the webmaster central was explained. The best part of the session was Q & A with the presenter which lasted for at least 30 Mins with questions pouring round the corner. Some of the questions that I remember was about the duplicate content issue raised by a blogger and more about competitor penalizing your website and how Google handles these kinds of issue.
Google Webmaster Help Forum: Followed by the session from Adam, it was Google Webmaster Help Forum session by Koti Ivaturi – Search Quality team. Koti was one of the two Google guides from India on Google webmaster forum. The presentation featured the importance of the forum and some info on Google Webmaster Help Bionic Posters. The session ended soon with less questions
Site Clinic and Matts Intro: The next session was the Site Clinic where Adam Lasnik and Google reviewed sites selected from the Site Clinic Box. Before the session started there was video welcome note by Matt Cutts. The first site was redbus.in and various suggestions on the website was given. Followed by a receipe website. Sorry I don’t recollect the URL.
Google Custom Search Engine: One among the best presenter in the event handled the next session which was about Google Custom Search Engine by Rajat Mukherjee. Presentation included more on using the Google CSE and its importance. The Q & A included more on tracking the keywords in the Google CSE which was answered later by Deepak Kumar in the Google Analytics Session.
Building Mobile Friendly Sites: Post lunch session started with Building Mobile Friendly websites from Ankit Gupta. The session was too vague which was my personal comment and I wasn’t there for most of the session so couldn’t cover much about it
Google Analytics and Website Optimizer: The last session was about Google Analytics and Website Optimizer by Deepak Kumar. The session was supposed to be presented by Dinesh Jain and Deepak Kumar but unfortunately Dinesh couldn’t make it and it was Deepak all the way. The presentation featured mainly about Google Analytics basics and abou some advanced features on Custom Reporting, Adsense Integration, Google CSE etc. The Q & A lasted for a long time which included more on applying filters for excluding traffic. This was a good session
Q & A and Quiz: Finally it was big Q & A session where Adam Lasnik all the questions posted in Google Moderator by the participants and quiz from Googlers. That was pretty funny sessions with all answers shouted by the audience and Googlers couldn’t figure out individuals to hand over the gifts.
Closing Note: The event ended with closing note from Adam Lasnik and there was question raised from a participant on the next event from Google. It was answered by one of the Googler that it will be in the near future and planning to conduct more on analytics session.
Thanks to Google for coming up with SearchMasters Conference in India
Coming Soon – Google India SearchMasters 2009 Photos