I’m sure it still stays in our mind, the power of online marketing in Barack Obama’s Electoral campaign which has helped to raise nearly $200 million online, with a record of $55 million in February 2008 alone.
I think the Indian politicians have finally realized the power of online marketing with the Indian Lok Sabha election 2009 round the corner. To start with it is the BJP prime ministerial candidate Mr. L K Advani. The campaign includes,
Website – Neatly designed and conceptualized personal website with details including his campaign trails, links to other related websites (Narendra Modi, BJP etc).
Blog – Another way to attract more visitors to the website. I see that the blog is updated once a week but comments are pouring in which is a good sign.
Forum – I’m not sure if Advani is going to be the moderator but more than 3000+ posts.
Volunteer Form – “The Advaniji Campaign needs dynamic and dedicated Volunteer that are willing to work full/part time with us. We need all kinds of skillsets and domain knowledge, and assistance in all parts of india” – sad to see that India is not formatted as it should be
Google Adwords – One good thing that has attracted me to analyze about the entire campaign is their advertisement. I like the way they have advertised their image ads.
Social Media – The most powerful medium I feel is social media and their campaign includes,
Good to see Indian politicians realize online marketing following Barack Obama’s way but still have to be more innovative.