L K Advani Follow Obama Style Online Marketing Campaign

Posted by 11 February, 2009

I’m sure it still stays in our mind, the power of online marketing in Barack Obama’s Electoral campaign which has helped to raise nearly $200 million online, with a record of $55 million in February 2008 alone.

I think the Indian politicians have finally realized the power of online marketing with the Indian Lok Sabha election 2009 round the corner. To start with it is the BJP prime ministerial candidate Mr. L K Advani. The campaign includes,

Website – Neatly designed and conceptualized personal website with details including his campaign trails, links to other related websites (Narendra Modi, BJP etc).

Blog – Another way to attract more visitors to the website. I see that the blog is updated once a week but comments are pouring in which is a good sign.

Forum – I’m not sure if Advani is going to be the moderator but more than 3000+ posts.

Volunteer Form – “The Advaniji Campaign needs dynamic and dedicated Volunteer that are willing to work full/part time with us. We need all kinds of skillsets and domain knowledge, and assistance in all parts of india” – sad to see that India is not formatted as it should be :(

Google Adwords – One good thing that has attracted me to analyze about the entire campaign is their advertisement. I like the way they have advertised their image ads.

L K Advani Campaign

Social Media – The most powerful medium I feel is social media and their campaign includes,

Good to see Indian politicians realize online marketing following Barack Obama’s way but still have to be more innovative.

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February 11, 2009

Nice find Raghavan! :)

Just curious will they make it to the podium this time!?

Posted by Mercy Livi
February 11, 2009

Nice research Raghvan, even I was noticing this since last few days. This is something they are following after the Promod Mahajan’s thought. Remember last election, Promodji has introduced the use of new era technology like SMS, Email marketing for the campaign. This time they seems more sophisticated. Even they introduced digital greeting cards with the pics of national leader.

Let’s see whether these will work out in favor of them or not ?

Posted by Amish Keshwani
February 11, 2009

As for Mr.Advani its a CLASSIC example of Experience at Work with Modern age Tactics.

Dear Raghavan, Please update your blog with the Impact data of this campaign as well in the time to come…

Its quite interesting!!!

Posted by Shasangka Sinha
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